It’s still not about the stuff.

I came across a classic 2012 editorial from the New York Times this afternoon called “Don’t Indulge. Be Happy.” It makes the same point that so many Times editorials, and advice columns and research summaries do: that having more stuff doesn’t make most people that much happier. Having more interesting experiences and being more generous both have that result. While material goods can provide a certain amount of comfort, experiences and relationships are also vital if you’re going to lead a fulfilling life. And while there’s no really practical limit to interesting things you can do or meaningful relationships you can create, most of us have satisfied our quota of stuff. (You really don’t need that much.)

This probably isn’t going to surprise anyone. What I find more curious, though, is why writers continue to feel the need to point this out.

Consumerism and materialism – these are tied deeply to Americans’ instincts about what will make us happy. They’re connected so deeply, it seems, that we need to be reminded over and over that there’s more to life than just owning things.

The fact that these articles keep coming out, each as though it were for the first time, seems to suggest that we have a collective amnesia about the other sources of happiness. Or maybe we’re so preoccupied with work that those other goals just fade from view.

I have some ideas about the historical foundations of this preoccupation, which I’ve posted in a column here. Let me know what you think.